Archive for September, 2009

10Q in Times Square!

Friday, September 18th, 2009
10Q on Times Square Jumbotron!

10Q on Times Square Jumbotron!

Tablet Mag: "Reflection 2.0"

Friday, September 18th, 2009

…10Q, at www.DoYou10Q.com, [is] the brainchild of New Yorker editor Ben Greenman and filmmaker Nicola Behrman. The 10Q program is what the Days of Atonement might look like if they’d been invented today: an automated online system that coughs up a new, open-ended question and sends it out daily by email on each of the 10 days between Rosh Hashanah and Yom Kippur. They’re like little missives of conscience from an all-knowing and unknowable source. Responses go into a form on the site, and at the end of Yom Kippur—when, according to the rabbinic texts, the gates of repentance have closed for another year—they vanish into a secure server, only to reappear in their owners’ email inboxes in a year’s time. In other words, it’s a psychological time capsule, in written form.

To read the article and a sample of questions and answers from last year’s 10Q batch: Tablet: Reflection 2.0

Flavorwire: "Exclusive Q&A: Ben Greenman Explains Why He’s Taking Over Times Square"

Friday, September 18th, 2009

Flavorpill: Can you explain the religious roots of the project?

Ben Greenman: I met co-creator Nicola Behrman at one of Reboot’s events; they try to pair people in different disciplines to work on projects. We were talking through some issues: technology; how people don’t really have space to think in the same way they used to; how that might be corrected. The initial version of 10Q evolved out of that.

The ten days between Rosh Hashanah and Yom Kippur are a time to think about the year that passed, and let go of grudges — broadly speaking it’s the same kind of thing as the New Year. You put aside whatever bad things have happened. A lot of things about the secular New Year have become problematic. Because of parties, and, you know, our friend alcohol, we leave the reflection part out.

Flavorwire: Exclusive Q&A: Ben Greenman Explains Why He’s Taking Over Times Square

WNYC: "10 Questions to Ponder During Jewish Holidays"

Friday, September 18th, 2009

NEW YORK, NY September 17, 2009 — On the first day of Rosh Hashanah tomorrow, anyone who looks up at the billboards and marquees of Times Square will be able to participate in a bit of Jewish tradition. The Web service 10-Q, which stands for 10 questions, will project a question a day on a huge electronic screen for each of the 10 days of the Jewish high holidays. Traditionally, they’re a time to reflect on the past year and plan improvements for the year ahead.

WNYC: 10 Questions to Ponder During Jewish Holidays

"This is awesome: 10Q"

Thursday, September 17th, 2009

10Q is for everyone:

I’m not religious, and my knowledge of the ins and outs of Judaism is limited, but apparently the time between Rosh Hashanah and Yom Kippur is supposed to be a time of reflection. And wouldn’t you know it – there’s a site all ready to help you reflect in a suitably web 2.0 way.

Via ShinyShiney: “This is awesome: 10Q”

USA Today discusses 10Q

Tuesday, September 15th, 2009

A Jewish group known as REBOOT, which says its aim is to revitalize “a new generation to explore and redefine Jewish identity, community, and meaning,” will light up the billboard in Times Square with a question a day for ten days. These will be big questions like, “Is there something you wish you had done differently this past year?”

Inspired viewers can then go to a web site where they can contemplate the question at length, submit their answers and then, in a 2009-combo-New Years Resolution/fortune cookie-sort of way, check back in a year to see how their answers held up over time.

USA Today: What’s More Jewish Than Asking Questions?

10Q in Times Square!

10Q in Times Square!

NY Blueprint: "Jumbotron Brings High Holidays to Times Square"

Tuesday, September 15th, 2009

Starting September 18, anyone who looks up to the marquees and flashing lights of Times Square will be faced with life’s big questions. Interspersed with the car commercials and women’s lingerie ads, 10Q’s annual question and reflection campaign will be displayed on PR Newswire’s giant electronic billboard, asking passersby a question a day for 10 days.

Questions range from, “Is there something you wish you had done differently this past year?” to “What global event most affected you last year, and why?” This interactive digital installation, a companion to the 10Q website (www.DoYou10Q.com), is designed to make viewers contemplate some of life’s most important questions.

New York Blueprint: “Jumbotron Brings High Holidays to Times Square“ 

Times Square Jumbotron Gets Personal

Tuesday, September 15th, 2009

TIMES SQUARE JUMBOTRON GETS PERSONAL

Monumental Life Questions Posed in Larger-Than-Life Format

New York, NY – September 9, 2009 – Beginning on September 18, anyone who looks up to the marquees and flashing lights of Times Square will be faced with life’s big questions.  Interspersed with the car commercials and women’s lingerie ads, 10Q’s annual question and reflection campaign will be displayed on PR Newswire’s giant electronic billboard, asking passersby a question a day for 10 days.  Questions range from, “Is there something you wish you had done differently this past year?” to “What global event most affected you last year, and why?”. This interactive digital installation, a companion to the 10Q website (www.DoYou10Q.com), is designed to make viewers contemplate some of life’s most important questions.

“For thousands of years, the Jewish High Holy Days, the ten days between Rosh Hashanah and Yom Kippur, have been a time of introspection and reflection,” says 10Q co-creator Ben Greenman. “But why should the people observing those holidays have all the fun? The 10Q project is designed to be a modern take on this tradition, and the Times Square billboard provides an opportunity to slow down and take stock at one of the world’s busiest intersections.”

Every day for ten days, the PR Newswire jumbotron will broadcast questions about life and the world around us.  Viewers are invited to ponder the questions and submit their answers at: www.doyou10q.com.  At the end of the ten days, the answers are sent to a secure vault for safekeeping. One year later, the vault will open and participants will receive their answers in their email inbox. Then the process begins anew.

“The idea has beautiful Jewish roots, but there’s nothing inherently religious about this project; 10Q is designed to be accessible to anyone who sees value in taking a step back and looking at what’s been going on in their world,” said co-creator Nicola Behrman. “Ultimately, it’s by engaging in these acts of reflection that we get to really see who we are, what’s important to us and where we’d like to see ourselves in the future.”

Who can do it? Do you have to be Jewish to take part? Do you have to believe in God to take part?

10Q is for anyone interested in pondering their world. The questions are not religious in nature. They are about your place on the planet, and the planet’s place within you.

Where did 10Q come from?

British screenwriter and playwright, Nicola Behrman and New Yorker editor and novelist Ben Greenman cooked up the idea a year ago at a REBOOT conference. Together with Amelia Klein, program director for REBOOT, they piloted the project in 2008 with fifty friends and over a thousand people of every age, nationality, and denomination took part.  In 2009, the project has been developed and supported by a team of likeminded members of the Reboot Network including Josh Spear (Undercurrent), Ross Martin (MTV), Jeff Berman (MySpace) and Rachel Sklar (mediaite.com).

ABOUT REBOOT, www.rebooters.net

Founded in 2003, REBOOT is an innovative network of creative, young Jews dedicated to helping a new generation explore and redefine Jewish identity, community, and meaning.  Reboot envisions a world in which Judaism has depth and meaning, one in which young people are inspired to ask questions, to re-examine what they have inherited and figure out how to make it relevant and resonant.  Reboot fosters collaborations that create films, books, CDs, salons, events and local communities to engage and impact the larger Jewish community and the world in a similar pursuit.

The 10Q Facebook application is live

Tuesday, September 15th, 2009

That’s right, sign up and do your 10Q on Facebook!

Visit 10Q and sign up!

Monday, September 14th, 2009

You can sign up for 10Q here: www.DoYou10Q.com