The Jewish Week: "Times Square Teshuvah"

The flashing lights and crowded streets of Times Square aren’t particularly conducive to introspection. Come Friday that may change.

During the 10-day period from Rosh HaShanah through Yom Kippur, an oversized electronic billboard on the Reuters Building in Times Square will prompt passersby with questions like: “Is there something you wish you had done differently this past year?”; “Describe one thing you’d like to achieve by this time next year?” ; and “What global event most affected you last year, and why?”

Anyone, Jewish or not, can sign up to receive a question a day for 10 days, which can be privately reflected upon and answered anonymously online. Those who submit all 10 responses at will receive an e-mail before the High Holy Days next year reminding them of their hopes, dreams and fears.

The campaign, dubbed 10Q, is the brainchild of British screenwriter and playwright Nicola Behrman and New Yorker editor and novelist Ben Greenman. The two came up with the idea at a conference hosted by REBOOT, a network of young, Jewish creative types. REBOOT provided the seed grant to fund the project.

More here – The Jewish Week: “Times Square Teshuvah”

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