Posts Tagged ‘Reboot’

KQED, Sept. 17, 2010

Wednesday, September 22nd, 2010

Jewish Organization Marks Yom Kippur With Billboards
San Francisco’s Jewish Community Federation is marking the solemn, high holiday of Yom Kippur with billboards. The “Ten-Q” project uses truck-mounted signs with questions like, “what is a fear you have, and how has it limited you??

The New York Jewish Week

Friday, September 17th, 2010

Going Digital for Repentance

Robin Chotzinoff reflects in the August/September 2010 issue of Hadassah Magazine about how she observed the Aseret Yemei Teshuvah (the ten days of repentance) last year by answering a series of e-mail questions from 10Q. Ben Greeman, who launched the project in 2008 explains that “we tried to let people tap back into tradition, but without feeling like they have to pass an entrance exam.”

Check out the full article here

Las Vegas City Life

Friday, September 17th, 2010

Big screens, big questions

A religious holiday brings reflection to the Strip

The kind of self-reflection usually happening at Fashion Show Mall involves gazing into plate glass windows, fixing hair and adjusting clothes. It’s a commercial space, not a place for contemplation — with wraparound storefronts, mobile kiosks and an endless loop of commercials on the giant screens overhead.

But for 10 days in September, an experiment is bringing spiritual questions to the four video screens above the outdoor concourse.

Read the full article here

The Bay and Beyond

Friday, September 10th, 2010

Co-creator, Ben Greenman talks about 10Q.

Listen here

USA Today

Friday, September 10th, 2010

Rosh Hashanah, Eid al-Fitr marked by turmoil, questions, hope

One way Jews mark the 10 days between Rosh Hashanah and Yom Kippur, the Day of Atonement is with soul-searching. Jews traditionally ask themselves how they have lived in the year gone by and how they might do better in the one to come.

For the second year, Reboot, a Jewish group out to rev up culture, rituals and traditions for contemporary believers, has its 10Q project underway. 10Q takes Rosh Hashanah imperative of questioning oneself to the world with electronic billboards in Times Square and other places and a web site where people are invited to ask and offer answers that reflect on “values, hopes and visions.”

Read the complete article here

Times Square Jumbotron

Friday, September 10th, 2010

10Q Questions Appear on the Times Square Jumbotron in NYC

10Q Questions Appear on the Las Vegas Strip

Friday, September 10th, 2010

Tampa Bay Tribune

Wednesday, September 8th, 2010

“Harry Potter’s” Draco Malfoy is doing it. So is “Glee’s” Sue Sylvester.

The creators of the 10Q project are hoping tens of thousands of other followers will join actors Tom Felton and Jane Lynch in “digitally rebooting” the Jewish High Holy Days.

Tonight at sundown, the 10 Days of Awe begin with Rosh Hashana, also known as the Jewish new year, and wrap up Sept. 18 with Yom Kippur, the Day of Atonement.

Although it’s one of the most important Jewish religious observances, not all of the faithful participate in the spiritual custom of attending synagogue or gathering with friends.

That’s where the 10Q project comes in. A nonprofit, New York-based group created a website,, asking participants questions designed to make them think about things they celebrate, regret and hope to change.

More here – Tampa Bay Tribune

The Jewish Theological Seminary on 10Q

Thursday, October 1st, 2009

Launched before Rosh Hashanah this year, brought the idea of aseret ye’mei ha-teshuva—the ten days of return—to the web. In the Jewish calendar, these ten days beginning with Rosh Hashanah and ending with Yom Kippur have been dedicated to making amends between both God and humanity. The liturgical additions arouse repentance and rabbinic writings encourage each individual to take the time to do a heshbon ha-nefesh (accounting of the soul). For a modern spin, the website’s “10Q” provides a different question each day for this introspection and self-reflection. (I won’t give them away here as the organizers have done a wonderful job to entice people to visit the site. Go ahead—check out It is the traditional model of the ten days, but in a digital form. Through the website, your answers to the guiding questions are saved and will be sent to you shortly before Rosh Hashanah 5771 so you can see how the year went. The site is renewing an old custom for the digital age and making a tradition relevant to modern Jews who spend much of their time focused on LCD screens.

This week’s commentary was written by Rabbi Marc Wolf, Vice Chancellor and Chief Development Officer, JTS — Read the rest here

The Jewish Week: "Times Square Teshuvah"

Friday, September 25th, 2009

The flashing lights and crowded streets of Times Square aren’t particularly conducive to introspection. Come Friday that may change.

During the 10-day period from Rosh HaShanah through Yom Kippur, an oversized electronic billboard on the Reuters Building in Times Square will prompt passersby with questions like: “Is there something you wish you had done differently this past year?”; “Describe one thing you’d like to achieve by this time next year?” ; and “What global event most affected you last year, and why?”

Anyone, Jewish or not, can sign up to receive a question a day for 10 days, which can be privately reflected upon and answered anonymously online. Those who submit all 10 responses at will receive an e-mail before the High Holy Days next year reminding them of their hopes, dreams and fears.

The campaign, dubbed 10Q, is the brainchild of British screenwriter and playwright Nicola Behrman and New Yorker editor and novelist Ben Greenman. The two came up with the idea at a conference hosted by REBOOT, a network of young, Jewish creative types. REBOOT provided the seed grant to fund the project.

More here – The Jewish Week: “Times Square Teshuvah”