Flavorpill: Can you explain the religious roots of the project?
Ben Greenman: I met co-creator Nicola Behrman at one of Reboot’s events; they try to pair people in different disciplines to work on projects. We were talking through some issues: technology; how people don’t really have space to think in the same way they used to; how that might be corrected. The initial version of 10Q evolved out of that.
The ten days between Rosh Hashanah and Yom Kippur are a time to think about the year that passed, and let go of grudges — broadly speaking it’s the same kind of thing as the New Year. You put aside whatever bad things have happened. A lot of things about the secular New Year have become problematic. Because of parties, and, you know, our friend alcohol, we leave the reflection part out.
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Tags: 10Q, Article, High Holidays, Jumbotron, New York, NY, Reboot, Reflect, Times Square