…participants respond personally to each of the questions at www.DoYou10Q.com, and at the end of the ten-day question period the answers are sent to a secure, confidential online vault for safekeeping. One year later, participants will receive their answers via email and can be reminded of all those resolutions that they completely forgot about. Organize my closet? Really? Oops.
What’s cool about this…is how unusual a use of Times Square billboard space this is — rarely is such valuable advertising real estate commandeered for open-ended questions geared not for profit or consumption but introspection and self-actualization. It’s a far cry from the usual use of that space — and a far cry from the pace of Times Square, which is as frenetic as the average New Yorker’s life…
Mediaite: Do You 10Q? Times Square Does, Too!
Tags: 10Q, Article, High Holidays, Jumbotron, New York, NY, Reboot, Reflect, Times Square